Fourth Semester Syllabus - M.Sc. Film Making
IV SEMESTER
FS 401: Film Theories and Criticism
Objective: To teach students film theories and movements and train them in writing film
criticism and reviews. 52 Hours
Unit-1
Contemporary theories of film, semiotics and structuralism, Psychoanalysis, Suture, and Apparatus Theory, Psychoanalysis, Feminism, Gender, Race, Post-Theory & Cognitive Film
Theory, Deleuze and Film-Philosophy, Theories of Affect and Form. (11 Hours) Unit-2
Film Movements: Realism, expressionism, Avant-garde and Art cinema, surrealism, National cinema movement; France, Australia, USA, Germany, Japan, Mexico, Digital cinema and
future. (10 Hours)
Unit-3
Criticism: Etymology, classification, cognitive and emotional effect of criticism, criticising techniques, constructive criticism, negative arguments, affirmative arguments. (10 Hours) Unit-4
Film Language, film criticism approaches and techniques, social function of criticism, film criticism in internet era, concerns about cinematic techniques, Considerations in writing film criticism; Audience, personal experience, plot, theme, tone, acting and characters, direction, cinematography, music, editing, pace, special effects, spoilers. (11 Hours) Unit-5
Analyze and interpret films using various theoretical approaches, Write film reviews and
criticism. (10 Hours)
Suggested reading
1. Shoma A Chatterji, Filming Reality, Sage Publications 2015
2. Marshall Cohen, eds. Film Theory & Criticism, New York: Oxford University Press, 1999.
3. Colman, Felicity, Film Theory: Creating a Cinematic Grammar, New York: Wallflower Press, 2014.
4. Nichols, Bill, ed, Movies and Methods, Vol. II, University of California Press 1985.
5. James, Clarke, Movie movements, Kumera Books, 2011.
6. Mattias Fray, Film criticism in digital era, Rutgers University Press, 2015.
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FS 402: Film Financing, Distribution and Marketing
Objective: to enable students to understand the film financing, production management,
marketing and distribution. 52 Hours
Unit-1
Financing: Investment, risk analysis and management, Film financing landscape: India and abroad, Alternative Funding Models: Crowd funding, tax shelter, financing models, concepts
and strategies (11 Hours)
Unit-2
Management: Principles and functions, Human resource management; team building, communication in management, negotiation techniques & conflict management, project
management process, forms of organization, scheduling, budgeting. (11 Hours) Unit-3
Production management: Project development: measures, costs, shooting schedule and project logistics, workflow, calculation, digital post-production, Bilateral and multilateral co-
productions, logistical and cultural issues. (10 Hours)
Unit-4
Marketing: Talent Presentations, Conceptual Approaches, Teaser Campaigns, Trailers Television Commercials, Print Ads, Traditional Media, Advertising, Crisis in Media
Buying, Buying Mechanics: TV, Radio, Newspaper, magazines, outdoor space, Marketing in
Digital Media, New Media Planning, Digital Publicity (10 Hours)
Unit-5
Distribution: Marketing tools, marketing packages, new marketing strategies, festivals and markets, pitching, film distribution, sales channels, business models, social networking, digital platforms, pay film and TV platforms, VoD, NVoD, subscription, global players. (10 Hours)
Suggested Readings:
1. Jason E. Squire, The Movie Business Book, Fireside Press, 2016.
2. Marich, Robert, Marketing to Moviegoers: A Handbook of Strategies Used by Major Studios and Independents Gerber, Michael, The E-Myth Revisited, Harper Business Press, March 1995.
3. Cones, John W. Film Finance & Distribution: A Dictionary of Terms. Los Angeles: Silman-James Press, 1992.
4. Litwak, Mark. Contracts for the Film & Television Industry. Los Angeles: SilmanJames Press, 1995.
5. Wiese, Michael, Film & Video Financing, Studio City, CA: Michael Wiese Productions, 1991.
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FS 403A : Advertising and Public Relations
Objective: To help students understand the concepts of advertising. 52 Hours
Unit - I
Introduction to advertising- Understanding advertising, functions of advertising, types of advertising, Evolution of Advertising in India and the world; Advertising media; Theories of Advertising –Stimulus Response Theory, Starch Model, AIDA, AIDCA, DAGMAR
approach; Advertising agency. (12 Hours)
Unit - II
Creative strategy and Media Planning - Appeals in advertising, Message strategy, Visualizing an Ad, Ad strategies for different stages of PLC, Copywriting: Idea generation, Copywriting Principles, Copy devices, Copy Jargon, Ad copy Layout-Formal and informal balance, Copywriting for different media Media Planning - Factors influencing media planning - media strategy, media scheduling, media mapping. (10 Hours)
Unit - III
Brand building and Advertising Management - Defining Brand, Brand Name, Concept and commodity brands, Power Brands, Life cycle of a brand, brand image and brand equity, Campaign Planning, Elements in a Marketing Plan- Marketing Objectives, Marketing Strategy, Planning an Advertising Campaign – Planning Cycle, Planning framework.
(10 Hours)
Unit - IV
Legal and Ethical issues in Advertising -Legal aspects of Advertising, ASCI and Advertising
Ethics; New trends, Digital and social media Advertising, mobile advertising, Consumer
Behaviour and advertising research. (10 Hours)
Unit - V
Writing ad copy for different media. Writing headlines and body copy, slogans; taglines.
Translation of copy. Writing for brochures, mailers etc. (10 Hours)
Suggested Readings
1. Ray Dizazzo, Corporate Media presentation, Focal Press, 2003.
2. Simon Cottle, Media, Public Relations and Power, Sage Publications, New Delhi, 2003
3. David Croteau, The Business of Media, Sage Publications, New Delhi, 2001 4. Vilanilam and Varghese, Advertising Basics, Sage Publications, New Delhi, 2004.
5. Sean Nixon, Advertising Culture, Sage Publications, 2003.
FS 403B : Corporate Communication
Objective: To introduce the students about Corporate Communication and its related areas.
52 Hours Unit I
Corporate Communication – Defining Corporate Communication, evolution of Corporate Communication, roots of Corporate Communication in India, Corporate Communication and
Public Relations, Scope, functions of Corporate Communication. (10 Hours)
Unit II
Media Relations - Understanding media relations, Benefits of media relations, Public
Relations and Media, Media Relations tools and techniques, Essentials of Media Relations,
Writing for media and media relations. (10 Hours)
Unit III
Corporate Reputation Management and Crisis Communication – Reputation, Imperatives of Reputation management, Image repair theory, Building corporate identity, Facing crisis, kinds of crises and the basics of crisis management. Crisis management - crisis vs. problem, typology of crisis phases, Guidelines for preparedness and planning, Crisis Response
Strategy. (12 Hours)
Unit IV
Various applications of Corporate Communication - Community Relations and CSR, Employee Communication, Investor Relations, Government Relations, Customer, dealer and vendor relations, Corporate Communication in Brand Promotion, IMC. (10 Hours) Unit V
Legal, Ethical issues and emerging Trends – Corporate Communication and ethics, Legal aspects of Corporate Communication, Corporate laws, Professional bodies in PR/ Corporate Communication – PRSI, IPRA, Professional code of ethics; new trends in PR, digital
platforms, Social Media. (10 Hours)
Suggested Readings
1. Robert L. Heath, Handbook of Public Relations, Sage Publications, New Delhi, 2000
2. Jethwaney, Jaishri, Corporate Communication – Principles and Practice, Oxford
University Press, 2010
2. Sachdeva, Iqbal S. Public Relations – Principles and Practices, OUP, 2009.
4. Ries, Al & Reis, Laura, The Fall of Advertising and the Rise of PR, Focal press, 2002.
5. Smith D. Ronald, Strategic Planning for Public Relations, Routledge, 2013.
FS 404: Critical Study of Directors
52 Hours
As a dissertation project, students have to do a critical study of any two directors of regional, national and international films. The focus of the study need to be on their styles of direction in conveying the message(s) embodied in the story. The study should be carried out under the supervision of the assigned faculty of the department.
FS 405: Short Film Production
104 Hours
Each student is required to produce a short film of about 20-25 minutes duration during the 4th semester under the supervision of a faculty of the department. The students have to present a proposal on the short film production for the approval of department Council. The approved proposal must be executed in the prescribed time by the department.
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